We help B2B companies sell better by focusing on Sales Strategy, Sales Process & Sales Execution.

Using our proven methodology & training, we’ll help you overcome the barriers stopping you from achieving top-tier sales performance.

Everyone on our team has experience running a material sales organization – so we know the exact steps you need to take to achieve double-digit sales growth.

CEOs engage us when they want to IMMEDIATELY elevate sales performance with a sales management system and sales training. 

Mark Cox is a bestselling author, speaker, sales trainer, podcaster, and the Founder & CEO of In the Funnel Sales Coaching. Known for his practitioner-led approach to modern selling, Mark has trained thousands of salespeople and advised leadership teams across North America using his proven Sales Playbook Framework.

His book, “Learn to Love Selling – The Universal B2B Sales Playbook”, has ranked in the Top 5 on Amazon for more than 15 consecutive months and reached #1 in three major sales categories. It has been endorsed by global experts including Frank Cespedes (Harvard Business School), Kevin Cashman (Korn Ferry), Lisa Magnuson, Anthony Iannarino, Tim Hughes, Art Sobczak, and Dr. Diane Hamilton.

Before founding ITF, Mark spent 20+ years in senior sales and leadership roles and sold several landmark transactions, including a billion-dollar enterprise deal.

Mark hosts The Selling Well Podcast, a top-rated show exploring sales, leadership, mindset, and performance. Guests have included Daniel Pink, Liz Wiseman, Stephen M.R. Covey and Bob Burg.

When not coaching clients to sell better, Mark can be found goaltending in the local hockey rink, playing drums with his band “Market Disruption”, or fitness training.

Follow Mark on LinkedIn for regular sales tips!