We help B2B companies sell better by focusing on Sales Strategy, Sales Process & Sales Execution.

Using our proven methodology & training, we’ll help you overcome the barriers stopping you from achieving top-tier sales performance.

Everyone on our team has experience running a material sales organization – so we know the exact steps you need to take to achieve double-digit sales growth.

CEOs engage us when they want to IMMEDIATELY elevate sales performance with a sales management system and sales training. 

 About Mark Cox


Mark founded In the Funnel - Sales Coaching (ITF) with the mission of dramatically improving the performance and professionalism of B2B sales teams.

With a focus on strategy, process, tools and discipline, Mark has helped over 70 companies achieve double-digit growth by implementing ITF’s proprietary Sales Playbook.

Prior to founding ITF, Mark lead sales organizations in outsourcing, services and technology businesses for over 20 years. He has personally sold, structured and negotiated some of the largest single-sales transactions in North America including a billion-dollar deal with a top 10 U.S. bank.

Mark has a passion for intentional sales management and LOVES to coach sales teams.

In addition to family, Mark’s personal passions include hockey, fitness training and music.

Follow Mark on LinkedIn for regular sales tips!