“If you want to teach people a new way of thinking, don’t bother trying to teach them. Instead, give them a tool the use of which will lead to a new way of thinking.”

- R Buckmister Fuller


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the itf Sales Playbook

The definitive sales playbook for growth-focused companies.

Download the ITF Playbook to create the basis of your sales strategy.


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Sales call planning

Successful sales calls are the direct result of disciplined planning and preparation.

Use the free ITF Sales Call Planning to tool before your next sales call.

 

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value proposition

Craft a relevant, fact-based message to differentiate your business

Use the free ITF Value Proposition tool with your whole team to develop a clear, coherent and captivating message for your business. 

 

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FIRST CONTACT process

Learn how to turn a name on a list into an opportunity with the ITF First Contact process. 

Challenge yourself and commit to our rigorous process of smart prospecting.

 

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Demo success checklist

Is your demo making you look like an amateur?

Download the ITF Demo Success Checklist to
make sure you avoid basic mistakes.

 

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Sales Funnel

Add a little bit of science to the art of selling.

Download the ITF Sales Funnel tool to mathematically
calculate the steps it takes to complete a sale.

 

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Sales Process Tool

Are your sales activities a series of unrelated events?

Download the ITF Sales Process tool to understand
the steps it takes to close a deal.

 

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Demand Generation Tool

The fastest way to acquire new logos is through active outbound demand generation.

Download the ITF Demand Generation tool to effectively structure your calls.

 

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Target Market Tool

Increase win rate, and decrease sales cycle time by identifying your target market.

Download this tool help carve out a niche that you should be catering to.

 



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CANDIDATE SCORECARD

There are five key attributes that you next sales hire must have to be successful.

Download this tool to help you score candidates when hiring.

 

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PROSPECT SIZE-UP

There are six things you need to know before you call up a lead of prospect.

Download this tool help you organize your research.

 

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SALES TEAM 1-ON-1s

Bi-Weekly one-on-one meetings with your sales team will help BOOST performance.

Download this tool to help you structure your meetings and get the most out of them!

 

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GO-TO-MARKET PLAN

There are only 5 things you need to think through to convert a business capability into revenue.

Download this tool to work through all five!


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Prospect Qualification Checklist

Stop chasing dead-end leads!

Use this checklist to qualify prospects in minutes.