“If you want to teach people a new way of thinking, don’t bother trying to teach them. Instead, give them a tool the use of which will lead to a new way of thinking.”
- R Buckmister Fuller
the itf Sales Playbook
The definitive sales playbook for growth-focused companies.
Download the ITF Playbook to create the basis of your sales strategy.
Sales call planning
Successful sales calls are the direct result of disciplined planning and preparation.
Use the free ITF Sales Call Planning to tool before your next sales call.
Craft a relevant, fact-based message to differentiate your business
Use the free ITF Value Proposition tool with your whole team to develop a clear, coherent and captivating message for your business.
FIRST CONTACT process
Learn how to turn a name on a list into an opportunity with the ITF First Contact process.
Challenge yourself and commit to our rigorous process of smart prospecting.
Demo success checklist
Is your demo making you look like an amateur?
Download the ITF Demo Success Checklist to
make sure you avoid basic mistakes.
Add a little bit of science to the art of selling.
Download the ITF Sales Funnel tool to mathematically
calculate the steps it takes to complete a sale.
Sales Process Tool
Are your sales activities a series of unrelated events?
Download the ITF Sales Process tool to understand
the steps it takes to close a deal.
Demand Generation Tool
The fastest way to acquire new logos is through active outbound demand generation.
Download the ITF Demand Generation tool to effectively structure your calls.
Target Market Tool
Increase win rate, and decrease sales cycle time by identifying your target market.
Download this tool help carve out a niche that you should be catering to.
There are five key attributes that you next sales hire must have to be successful.
Download this tool to help you score candidates when hiring.
There are six things you need to know before you call up a lead of prospect.
Download this tool help you organize your research.
SALES TEAM 1-ON-1s
Bi-Weekly one-on-one meetings with your sales team will help BOOST performance.
Download this tool to help you structure your meetings and get the most out of them!
There are only 5 things you need to think through to convert a business capability into revenue.
Download this tool to work through all five!
Prospect Qualification Checklist
Stop chasing dead-end leads!
Use this checklist to qualify prospects in minutes.
DEMAND GENERATION DAY PLANNER
Avoid burnout and reach more prospects by planning your daily outbound efforts.
Use this planner to help guide your daily activities.
THE ONBOARDING PLAN
Reduce turnover and increase productivity by structuring your new employee’s first 90-days.
Use this outline to build a onboarding program for you new hires.
HIRING PROCESS OUTLINE
Hire the right people for the job - not the most likeable ones!
Use this outline to help structure your hiring and interview process.
SALES MANAGEMENT CADENCE
Use this framework to help you block time to coach, motivate and manage your sales team.
Demand Generation Checklist
The six things you need to think through BEFORE calling a lead.
Use this checklist to make sure you’re not skipping steps!
b2b sales question
Having a tough time getting prospects to open up?
Try our list of questions to get them talking!